April 77 | New romantic meets punk in this divine avant-garde collection. Asymmetric zips, re-dyed tone-on-tone denim and dark unfinished washes on cigarette pant style jeans. The jackets with their elements of military, tailcoats and revamped trenches are the ultimate in sartorial cool. Basement. Founded in 2002 by Brice Partouche, April77 is a tribute to the Rock culture and its way of life. April77 aims to become for fashion what Rock is for music. Always on the move, getting its inspiration from the underground scene, April 77 stands out through style and creativity. The choice of the fabrics and names, the hidden details, the carefully tight cuts… each piece of the collection tells a story from the Rock era. No skulls or studded belts… the references are way more subtle thus making the story authentic.The collection entitled “ The Martini Time”. Opened a new page of the rock history with more stylish silhouettes inspired from “The Cramps” world with a bit of Elvis Costello and touch of Johnny Thunder. Want a better picture of what is the “Martini Time” ? Imagine a long dark coat with a fur collar worn above a golden shirt and its western tie. For the bottom you can dare a black vinyl skinny pants with inevitable black suede creepers shoes…. Intriguing indeed!